Dear OnePlus, What Happened to "Never Settle" ?
Introduction There was a time when OnePlus stood as the rebellious underdog — a brand built for enthusiasts, by enthusiasts. With specs that challenged flagships and prices that punched far above their weight, OnePlus phones were easy recommendations. But now? That same crowd is raising eyebrows, if not walking away altogether. So, what exactly went wrong? Let’s dive deep into some of the factors that led Oneplus' downfall 1️⃣ The Pricing Shift: From Flagship Killer to Flagship Priced OnePlus phones used to be the “David” against Goliaths like Samsung and Apple. But now, we have devices like the OnePlus 12 and 12R touching ₹65,000+ in India, offering only small marginal improvements over competitors like The iQOO 12 or the Pixel 8. The once-glorious “value for money” for tech enthusiasts has slowly faded into corporate rat race and their pricing strategies. Where’s the flagship killer now? It seems like it’s just another flagship…but with fewer software updates. 2️⃣ Software ...